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Branding
        Dume — Future of Medicube
        Micro — Rebranding for New Design Target
        Lasaura —  Tech Solution for Martian Living
        Peart ST Arthouse — Community for Next Gen Artists

Fashion
        Essentials Design — Womenswear & Menswear 
        Knits and Sweater Design —  Menswear
        Brand collaborations — Capsule Collection
        Sportswear Project — Menswear
       


A creative design lead in branding and fashion


Branding


Dume
Brand Innovation
Future of Medicube





Dume is the tech-driven evolution of Medicube. As a Skinsight Studio, it combines clinical research with emerging trends to transform traditional skincare into personalized skin technology.

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Micro
Rebranding
Microlino Rebrand for New Design Target




I’ve shifted Microlino’s vision from innovative tech to the modern urban experience, centering our brand on the aspirational, eco-conscious tribe leading the way in sustainable city life.

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Lasaura
Tech Solution for Martian Living
Brand Future




Lasaura is redefining life on Mars through Linklet—a wearable interface that masters home automation and brings a sense of "home" to the red planet. Grounded in research on human comfort, turning Martian colonization into a fulfilling reality.

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Peart ST Arthouse
Brand Positioning
Creative Community for Next Gen Artists



Peart Street Arthouse is where digital natives find community. From annual fairs to interactive meetups, we provide a dedicated space for artists and enthusiasts to showcase work, connect deeply, and rediscover life beyond the digital world.
 
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Fashion



Essentials Design
Womenswear





Led the development of a core collection for a major fast-fashion brand, focused on mix-and-match versatility. By creating a seasonal palettes and materials from start to finish.

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Knits and Sweater Design
Menswear




Managed Men’s knits and Sweater from initial ideation to final product. By collaborating closely with production and marketing teams, I aligned the brand vision and drive measurable sales growth. 

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Brand Collaborations
Capsule Collection





Worked on seasonal capsules through brand partnerships. By coordinating between internal teams and external collaborators, I ensured every collection delivers a fresh, cohesive story that resonates with both audiences.
 
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Sportswear Project
Menswear





This project was developed for a global sports heritage brand, focusing on elevating their brand presence through visual storytelling. The goal was to create a cohesive design language that resonates with both players and enthusiasts.

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